Make Up Store was a leading makeup brand, founded in Sweden by Mika Liias. Mikas aim was to create “a world of colours” this created a unique concept that had not been seen on the market before. They understood though that quality products alone were not the answer. He wanted customers to enjoy the total shopping experience. Beautifully packaged products and top quality service will always be part of the MAKE UP STORE™ experience.
The products have not been tested on animals, neither does the color cosmetics contain any perfume, which makes the whole range allergy-friendly.
Today MAKE UP STORE™ is one of the fastest growing companies of Scandinavia, with more than 130 stores in 20 countries and with 2-4 new stores opening every month somewhere around the world.