Rising to fame in 2001 after the Japanese brand’s successful single-mascara launch, Dejavu Mascara has managed to captivate the hearts of many, in Japan and internationally, and continued to stand strong in the beauty industry throughout these years.
During the time when oil-based mascara held a major part of the mascara market, they were thought to be only source for styles of eyelashes that women desired. Nevertheless, most oil-based mascara were prone to smudges and flakes and waterproof-formulated mascaras were a chore to remove.
Inspired by millions of women and the desire to keep things natural and safe, Dejavu launched Dejavu Fiberwig Mascara in 2001. The one-and-only-product revolutionize the cosmetic industry, especially with its unique film-type technology that washes off with just warm water.
This breakthrough film-type technology took the market by storm and quickly, words spread from Japan to the world.