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Pretty Different and the Global UD Citizens | Urban Decay Cosmetics

Urban Decay’s version of “pretty” has always been pretty different. UD has challenged the industry’s definition of beauty since 1996 by disrupting the sea of pink dominating makeup counters everywhere. Urban Decay appeals to those who relish in their individuality and embrace what makes them different. To embody the vision that beauty is not about standards, Urban Decay has partnered with five individuals who are PRETTY DIFFERENT. They are unique. They are powerful. They are inspiring. They push boundaries. THEY ARE THE GLOBAL UD CITIZENS! CL, Ezra Miller, Joey King, Karol G and Lizzo

NAKED Reloaded Eyeshadow Palette | Unmute Your Neutral | Urban Decay

At UD, we say neutral is personal, and there's no right or wrong way to express your version of it, especially if that means getting NAKED. Unmute your neutral with NAKED Reloaded. Real talk: The idea that neutral means the same thing to everyone is total BS. Designed with every age, skin tone and gender in mind, the NAKED Reloaded eyeshadow palette is packed with 12 all-new shades to help you start your neutral revolution.

Stop Makeup Transfer with All Nighter Setting Spray | Urban Decay

If putting on a white tee or giving your crush a hug gives you makeup-transfer anxiety, you need to watch this ☝

PREV VIDEO PREV VIDEO   1 2 3 OF 3   NEXT VIDEO NEXT VIDEO

Urban Decay appeals to those who relish in their individuality and embrace what makes them different. We have challenged the industry’s definition of beauty since 1996 when we disrupted the sea of pink dominating makeup counters everywhere. From our all-encompassing range of bold and velvety eyeshadows – which include our bestselling (and often-copied) Naked palettes – to our award-winning eye pencils, budge-proof mascaras and cult-status makeup setting sprays, our version of “pretty” has always been pretty different.

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