theBalm was founded in 2004 by Marissa Shipman who realized there were a few simple products she needed to help her look and feel glam all the time-and if she needed them, other women did too. theBalm cosmetics has a complete line of makeup start from skin care, hair care, and nail polish.
With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty
theBalm has been created wearable colors with fantastic formulas so all of women can look beautiful and feel fabulous. Fast forward ten years, you can now find theBalm's Paraben and Cruelty-Free products worldwide.