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The Curve by NYX

An innovative, ergonomic shape that makes applying liquid liner mistake-proof. The grip zone provides just the right hold to make application precise, secure and best of all...effortless.

Butter Gloss

Buttery soft and silky smooth, NYX's scrumptious new Butter Lip Gloss tastes as sweet as a sugar cookie—and makes your lips look downright luscious. Swipe it on alone or over your favorite lipstick for creamy sheer to medium coverage that melts onto your lips and is never sticky.

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NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades.


NYX was founded by a young and talented entrepreneur named Toni K who was involved in color cosmetics for years and has always desired to create and share a line of cosmetics that provided quality products at approachable prices.


NYX Cosmetics is now known to top makeup artists, celebrities and style insiders around the world as a professional line featuring one of the widest arrays of shades available.


Every woman is different and I try to offer products and choices that help them be beautiful, self-possessed and confident to match their individual, unique styles. Toni K –

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