The brand "OPERA" is under IMJU Corporation from PIAS Group Japan which was established in 1947. IMJU offers multiple brands designed for self-service counters as often found in variety shops. IMJU's basic concept of "pursuing true novelty and unprecedented performance" mirrors its determination to develop the kind of products capable of creating entirely new marketplace segmets. For instance, "dejavu fiberwig" became one of the most talked about items for its unique style of applying false eyelashes by painting eyelashes. Other makeup brands include the high quality yet attractively priced "Opera" and "Mia" lines, as well as the "anschone" etiquette product line.