MAYBELLINE was created in 1915 by a 19 year old young entrepreneur named Tom Lyle Williams. For the past 100 years, Maybelline has been an iconic name as one of the world’s leading cosmetics brand available in over 100 countries known for quality, affordable, innovative cosmetics for every woman. One of the iconic products is Great Lash Mascara debuted in 1971. According to brand reports in 2000, a tube was sold every 1,2 seconds.
Maybelline takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up to the minute, trendsetting shades effortlessly, affordably, and beautifully.