A breakthrough, edgy and sophisticated execution, close to a music video, serves the arty-rock dimension that is Fendi's very own. It brought together Fabien Baron in quality of Creative Director as well as Director and widely acclaimed Darius Khondji as Director of Photography. Fan di Fendi is embodied by 3 women in the film: Anja Rubik, Abbey Lee Kershaw and Karmen Pedaru. Radiant, self-assured, overexcited, drop-dead sexy! They walk through a luminous corridor lit like the entrance to a rock concert hall or a VIP party. The Fendi logo is shimmering, the omnipresent bottle is the object of all desire. A cult star, the It fragrance on show, everyone in adoration...
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Fan Di Fendi was founded by Adele Casagrande in 1918. The first Fendi fragrance, Fendi for Women, was launched in 1985. Fendi Uomo arrived in 1988. A series of fragrances were launched throughout the 1990s and 21st century, with Fan di Fendi the newest fragrance in the line.
Fendi fashions and fragrances are produced in conjunction with luxury-goods conglomerate LVMH.